It’s every business-owner’s dream, and the goal of almost every ad campaign that’s ever been run: brand awareness is priceless—which is why so many people pay through the nose for it!
And what better way for your product to become a household name than by choosing a name for your product everyone already knows? In the case of Kilimanjaro, at least, many companies have hoped to get a brand boost by naming their items after a well-known point on the map. Some of the most unique Kili “spin-offs” include:
Kilimanjaro Lager: The best-known brand to capitalize on the Kili name, Kilimanjaro Lager is Tanzania’s version of Budweiser: easy to drink and ubiquitous!
Kilimanjaro Bling: In England and Wales, F. Hinds jewelers is a common place to buy presents for that special someone. With a huge range of products and over 100 stores, it only makes sense they’d want to distinguish their line of tanzanite with an appropriately Tanzanian name: “The Kilimanjaro Collection.” Whether naming your honey’s rock after a massive mountain is more or less appealing, of course, is still up for debate.
Kilimanjaro Foods (sauces and seasonings): Quick, what do salsa, spice rubs, curry sauce, and sweet cocktail syrups have in common? They’re all made by Kilimanjaro Foods, a specialty food company that hopes all its customers reach the summit…of flavor. Though the foods are “African Inspired,” the company is based in Kentucky, proving the lure of the White Mountain is felt far and wide…
Kilimanjaro Drinking Water: Don’t worry, as far as we can tell, no glaciers were harmed in the making of this bottled water. In fact, though it’s bottled in northern Tanzania (in the Moshi region), the plant that bottles Kilimanjaro Drinking Water is actually a local subsidiary of Coca-Cola!
Kilimanjaro Organic Deluxe Chocolate Trail Mix: Organic food company Prana offers a wide range of snacks, including a line of trail mixes named after famous mountains. We’re not exactly sure why Kilimanjaro mix features two kinds of chocolate, which the company calls an “aphrodisiac blend”—after all, the region around Machu Picchu, another of the sites lending its name to a (chocolate-free) trail mix, has a much longer history of cocoa growing than Africa—but we’re not complaining, either.
Old Spice Kilimanjaro Deodorant: Known for their quirky marketing and often hilarious product lines, Old Spice recognized something very important about Kili: “it’s one of the only mountains that has the word Man in it.” Though the scent is no longer available, the company hasn’t completely ended its love affair with Tanzania; their current product line includes “Zanzibar”-scented deodorants.